295925BR Job ID : 295925BR Job Description : position PurposeDevelopment, implementation and accountability for operational plans, which optimise profitability, market share and revenue growth for a brand (s) in the short and long term.
Execute strategies to achieve the sales objectives of the country, coaching and Motivation of the team, drive sales performance, market share, & PCH & institutions stocks management through a consistent sell-out to hospitals through promotion by optimizing resources;
establish effective and lasting relationships with key KOLs and stakeholders.Major AccountabilitiesSales target achievement.
Disease and market understanding to develop customer insights through appropriate techniques / tools, Competitive intelligence, performance tracking
Development of marketing and promotional mix to meet brand objectives and customer needs
Promotional campaign creation and delivery aligned with marketing plan
Plan team activities (Actions, territorial analysis, Physicians segmentation, Objectives) and evaluation KPIs.
Collaborate with the PCH KAM to set clear priorities for the team according to the company prioritization, and ensure harmonized teamwork across the BU.
Analyse quantitative and qualitative sales dashboards (shared by BPA & SFE) & visits reporting systems performed by the sales team (KAS).
Organize regular sales & marketing meetings with the team to communicate, analyse and drive the necessary orientations for the implementation of the sales action plans.
Ensure at least 50% of the time on field in double visits with the team & also single visits to KOL
Ensure a durable team development (Establish a development plan per KAS, identify strengths & development areas, and ensure regular feedback meetings with each KAS...)
Operation plan implementation, follow up and gap adjustment
Management of the marketing budgets (A&P).
Forecasts set-up according to product performance and environment changes
Follow-up with external agencies to deliver initiatives for brand
Close collaboration with all departments to meat financial budgets
KOL managementKey Performance Indicator(s)Reach the financial budgets
Sales increments Vs previous year per country & institutions
Consistent team motivation monitoring
Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
Full financial accountability of Advertising and Promotion budgets within 5%
Giving recommendations and acting on results that create positive business outcome.
Deliver 90% of the sales & marketing operational plan, on time and to a high standard.
Develop new KOL in the different institution
Build and develop strategic forecasting from a robust patient model. Position Title : Sales & Marketing Team Lead Minimum requirements : Medical doctor or equivalent in Science, Marketing or Business qualification French , English
3-5 years field sales experience, 2-3 years marketing services experience and brand management experience.
Experience with institutions procedures, orders & stocks follow-up (in collaboration with the institutions KAM). Job Type : Full Time Country : Algeria Work Location : Alger Functional Area : Sales Division : SANDOZ Business Unit : COMMERCIAL OPS APMA SZ Employment Type : Regular Company / Legal Entity : SDZ DZA Shift Work : No