Brand Manager Oncology
AbbVie
Algiers, Algiers
منذ 6 يوم

Purpose :

Implement & monitor the marketing goals & strategies set by the corporate and regional management, targets and market direction to grow the long-term sales, profit and market share position for assigned products to meet sales targets and business objectives

Placing the patient at the center of any efforts and operating within company business code of conduct, policies and all applicable laws and regulations

Major Responsibilities :

  • Coordinate and monitor the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives
  • Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives
  • Develop, when applicable, implement and update product training to sales force on an ongoing basis.
  • Participate in planning sales promotion and advertising in support of existing products, and work closely with the Business unit manager in determining market strategies and sales tactics to achieve product objectives
  • Monitor competitors’ promo, pricing, product positioning and marketing moves by product / business segment as well as their product line performance and institute corrective action as needed.
  • Forecast, monitor brand KPIs, manage budget, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
  • Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity
  • Work closely with all the key stakeholders and build effective multidisciplinary Brand Teams. Ensure timely and qualitative market intelligence information flow to Brand Teams and brand strategy / tactical communication from Brand Teams to In-Field Teams in order to optimize brand strategy and its execution.
  • Ensure Brand Team Members contribute to the development of the oncology / specialty strategies through the Brand Planning process in line with strategy defined by Global Brand Teams and ensure adequate involvement of multiple functions as relevant for the different assets.
  • Continuously encourage Brand Team members’ collaboration and foster team spirit.
  • Qualifications

  • Tertiary qualifications in a Science and Business Discipline or equivalent
  • Minimum 5 years of Sales or Marketing experience within the Pharma industry, with at least 3 years of experience in marketing
  • Oncology experience is a must.
  • Product Management experience is desirable
  • Excellent presentation skills
  • Relevant experience with proventrack record of success in a marketing position within biotech / pharmaceuticalindustry
  • Solid knowledge of strategic andtactical marketing principles and techniques including digital knowledge
  • Ability to translate strategiesinto actionable and realistic marketing actions
  • Excellent working knowledge of Algerianhealthcare environment and evolving landscape
  • Experience working in collaborationwith cross-functional teams and ability to lead, motivate and coordinate crossfunctional teams
  • Excellent knowledge of computer-based programsincluding spreadsheets and graphics
  • Good knowledge on finance principles andprocesses is desirable
  • English language proficiencyverbally and in writing.
  • Equal Employment Opportunity

    At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients.

    As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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