At Sheraton, we go above and beyond in everything we do. We are inspired by our guests and one another and are driven to make things better.
We love what we do, and we give it all we’ve got on property and off. When guests stay with us, it’s not just a room with a bed that they’re buying.
It’s an experience. We’re looking for someone who is ready to go beyond in everything they do. If you are someone with a genuine drive to improve your life and the lives of those around you, we encourage you to explore careers with Sheraton.
The Director of Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers.
Under the leadership of the Assist. Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotels that form part of the cluster.
This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.
Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.
This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the complex hotels.
Success is measured by how well they help drive and support the overall Sales & Marketing strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
Education and Experience
hospitality marketing or digital advertising experience preferred
hospitality marketing or digital advertising agency experience preferred.
CORE WORK ACTIVITIES
Hotel Marketing and Advertising
Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Assist.
Director of Marketing Communications, and cluster marketing and ecommerce teams.
Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
Manages F&B media schedules and verifies prompt settlement of accounts.
Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
Executes email marketing, and display advertising.
Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
Verifies all advertising for the hotel in digital channels is in alignment withbrand voice.
Social Media Content Management
Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
Develops and executes promotions campaign in F&B, weddings, rooms and conferences through relevant digital and social media channels.
Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
Public Relations and Visual Asset Management
Supports the development and execution of a comprehensive PR plan per quarter along with the PR agency.
Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
Manages assigned accounts as per the media account management system.
Manages the execution of hotel sponsored events, community / government relations activities, and press promotional activities.
Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignmentwith communicationsobjectives.
Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
Direct Marketing and Collateral Development
Coordinates and executes Hotel and F&B printed materials.
Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
Promotes collection of competitors collateral and publicity on a monthly basis.
Manages the execution of F&B direct marketing activities.
Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
Helps with the publication of hotel’s newsletter(s).
Supports communications duties and functions as deemed necessary.
Assists in the liaison and execution of joint F&B promotions.
Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.
Partners with Assist. Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
Provides training and marketing leadership and act as a marketing subject matter expert for Cluster Marketing Executive.
Coordinates with property and above property eCommerce, Assist. Director of Marketing and Revenue Management teams to report success of property marketing and eCommerce performance.
Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
initiates, focuses, and monitors the efforts of self and / or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
prioritizes and arranges work requirements to accomplish goals and verify work is completed.
utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Learning and Applying Professional Expertise
o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
o Reading Comprehension Understands written sentences and paragraphs in work related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.