Country Brand Lead Hospital & Rare Disease
Own brand strategy for Algeria market.Define and Drive Country Specific TA and Brand Strategy.Drive product growth and lifecycle management.
Forecast revenue and Opex of assigned brands, ensuring the realization of revenue and profitability targets in country.
translate and trans-create brand materials, as neededManage local agencies for trans-creation (budget, scope, timing, and quality of project)Train Field Force on product positioning and prioritizationPartner with Medical to educate KOLs on emergent medical research and differentiated product attributes
Brand Plan : review of brand strategies by regulatory / legalCampaign Development : Select best fitting modules for country needsPromo Meetings : Manage compliance review of materialsDevelop country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and RTAL)Long-range forecasting (with Category Lead and RTAL)Revenue adjustments, as needed (with Category Lead and RTAL)Develop promotional meetings strategy (with Category Lead / RTAL)Validate brand-specific messages, design training (with medical, regulatory)Develop awareness campaigns, congress content (with KOLs) in partnership with Medical
Country Managers / Category LeadLegal LeadCountry Portfolio LeadsMarket Access LeadMedical Affairs LeadRegulatory LeadCustomer Marketing rolesM&ERTALeMCM marketingGCO Marketing services, Business Analytics & Insights (BAI)
Responsible for business driven from managing current Hospital & Rare Disease portfolio.
No supervision responsibility
EDUCATION, EXPERIENCE AND TECHNICAL SKILLS REQUIREMENT
Preferably 3-5 years of marketing experience or management experience with solid marketing assignment during the past year with clear marketing accountabilities.
Experience in Hospital & Rare Disease is a plus.Bachelor’s Degree is required and Master degree or MBA is a plusBroad knowledge and experience of the north Africa business dynamics is a PlusProven track record as key achiever
TECHNICAL SKILLS REQUIREMENTS
Expect candidates to demonstrate these competencies
Acts decisivelySeizes accountabilityGrows- selfChange AgileSelf-awarenessCommits to One Pfizer Peer relationships
Expect candidates to demonstrate these commercial / management competencies
Vendor managementProficiency in the local language as well as English proficiency #LI-PFE
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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