Country Brand Lead – Hospital & Rare Disease
Pfizer
Algiers, Algeria
منذ 2 يوم

Country Brand Lead Hospital & Rare Disease

  • Algeria - Algiers
  • POSITION SUMMARY

    Own brand strategy for Algeria market.Define and Drive Country Specific TA and Brand Strategy.Drive product growth and lifecycle management.

    Forecast revenue and Opex of assigned brands, ensuring the realization of revenue and profitability targets in country.

    POSITION RESPONSIBILITIES

  • Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TAForecast brand performance and track progress towards targetAllocate and execute in country brand budgetCross-functional brand leadership across Field Force, Account mgmt, medical, legal, regulatory, Health and value, supply etcProvide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s), Category LeadSelect best-fitting modules from regional content;
  • translate and trans-create brand materials, as neededManage local agencies for trans-creation (budget, scope, timing, and quality of project)Train Field Force on product positioning and prioritizationPartner with Medical to educate KOLs on emergent medical research and differentiated product attributes

    POSITION ACCOUNTABILITY

    Brand Plan : review of brand strategies by regulatory / legalCampaign Development : Select best fitting modules for country needsPromo Meetings : Manage compliance review of materialsDevelop country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and RTAL)Long-range forecasting (with Category Lead and RTAL)Revenue adjustments, as needed (with Category Lead and RTAL)Develop promotional meetings strategy (with Category Lead / RTAL)Validate brand-specific messages, design training (with medical, regulatory)Develop awareness campaigns, congress content (with KOLs) in partnership with Medical

    ORGANIZATIONAL RELATIONSHIPS

    Country Managers / Category LeadLegal LeadCountry Portfolio LeadsMarket Access LeadMedical Affairs LeadRegulatory LeadCustomer Marketing rolesM&ERTALeMCM marketingGCO Marketing services, Business Analytics & Insights (BAI)

    RESOURCES MANAGED

    Financial Accountability

    Responsible for business driven from managing current Hospital & Rare Disease portfolio.

    Supervision

    No supervision responsibility

    EDUCATION, EXPERIENCE AND TECHNICAL SKILLS REQUIREMENT

    Preferably 3-5 years of marketing experience or management experience with solid marketing assignment during the past year with clear marketing accountabilities.

    Experience in Hospital & Rare Disease is a plus.Bachelor’s Degree is required and Master degree or MBA is a plusBroad knowledge and experience of the north Africa business dynamics is a PlusProven track record as key achiever

    TECHNICAL SKILLS REQUIREMENTS

    Expect candidates to demonstrate these competencies

    Acts decisivelySeizes accountabilityGrows- selfChange AgileSelf-awarenessCommits to One Pfizer Peer relationships

    Expect candidates to demonstrate these commercial / management competencies

  • Marketing, Customer and Competitor InsightMarketing ExecutionStrategic and Operational Business / Marketing PlanningData analysis, interpretation and communicationsPerformance and Program MetricsExceptional interpersonal skillsExceptional collaboration / negotiation (w / Customer Marketing roles in country, FF, RTALs, BU Leads / CM)Exceptional prioritization among / across brands, resource-constrained context;
  • Vendor managementProficiency in the local language as well as English proficiency #LI-PFE

    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

    Marketing and Market Research

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