Chef de Produit - Personal Care
Unilever
Algiers, Algeria
منذ 4 يوم

Description

Unilever is one ofthe major players on the global market for consumer products (Skip, Omo, Knorr,Lipton, Dove, Axe, Rexona, Sunsilk, Magnum ... etc.).

It is the passion of our employees for success that makes us strong and givesus excellent results. We offer an open culture, innovative andperformance-based in a friendly and sophisticated environment

We seek people who share our core values :

  • Respect
  • Responsibility
  • JOB PURPOSE :

    Create, execute & evaluate the insight led brandmarketing plan which delivers market shares & financial goals.

    PRINCIPAL ACCOUNTABILITIES :

    1- Build local understanding

    Regular use of researchfindings, market data, consumer, customer and shopper opportunities

    Champion on a continuous basisconsumer understanding to secure a truly consumer-led vision and strategy.

    Understand broad consumertrends and also specific consumer issues with the brand.

    Assimilate and interpret theBrand Health Check and other Quantitative data.

    Understand and useappropriately a broad range of ad hoc research tools.

    Identify opportunities forlocal business to drive growth

    Adjust brand plans in thelight of new category understanding, competitor activity or market changes

    EXPECTED END-RESULTS

    2- Annual brand plan : annual structure review of coredata business performance, brand health and competitive context

    EXPECTED END-RESULTS

    Define must-winbattles / measurable objectives

    Define Activity plans / Schedule

    3- Establishes channel priorities and opportunities tobring the brand to life at the point of purchase

    Budget setting

    Interface with trade marketing

    4- Managing launch / re-launch plans

    Execute launch plans using funds efficiently to achievemeasurable objectives and grow the business

    EXPECTED END-RESULTS

    Ensure excellent execution oflaunch plan to drive distribution, trial, loyalty and awareness

    Perfect execution oflaunch / re-launch

    5- Communication and activations deployment

    Manage communication plan (ATL, BTL, PR, 360 activation program, etc.)

    EXPECTED END-RESULTS

    Implement integrated above andbelow the line brand plans

    Manage budget

    Establish productive workingrelationships with local support agencies

    6-Leads multifunctional teams to execute the nationalbrand plan in key channels and achieve the brand objectives

    S&OP weekly meetings to review and followmarketing and trade activities, define the demand

    EXPECTED END-RESULTS

    Ensure alignment across portfolioactivity

    Ensure marketing plans areimplemented down to individual channel level

    Ensure maximum synergy isachieved between customer and brand objectives.

    S&OP : inputs forinnovation and demand assessment.

    7-Constantly evaluates performance of national supportactivities and in-store implementation against measurable objectives

    Track market trends and competitors activities

    EXPECTED END-RESULTS

    Post evaluate Launches andpromotions

    Monitors market shares,distribution and brand health attributes

    Use learning to identifysolutions for future activities

    Analyze competition activitiesto better counter them

    8- Managing resources and making adjustments todeliver Annual plans and Profit targets

    EXPECTED END-RESULTS

    Delivers against annual TO& profit targets

    Monitors and protect brandprofit margins

    Controls brand expenditure vs.budget

    Makes budget adjustments inresponse to market events and competitor movements

    Job Requirements :

    Bachelor or Master Degree

    3-5 year experience minimum preferablyin an FMCG company

    Fluent French & English(written & spoken)

    Analytical skills

    Project Management Skills

    Attention to details

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