Unilever is one ofthe major players on the global market for consumer products (Skip, Omo, Knorr,Lipton, Dove, Axe, Rexona, Sunsilk, Magnum ... etc.).
It is the passion of our employees for success that makes us strong and givesus excellent results. We offer an open culture, innovative andperformance-based in a friendly and sophisticated environment
We seek people who share our core values :
JOB PURPOSE :
Create, execute & evaluate the insight led brandmarketing plan which delivers market shares & financial goals.
PRINCIPAL ACCOUNTABILITIES :
1- Build local understanding
Regular use of researchfindings, market data, consumer, customer and shopper opportunities
Champion on a continuous basisconsumer understanding to secure a truly consumer-led vision and strategy.
Understand broad consumertrends and also specific consumer issues with the brand.
Assimilate and interpret theBrand Health Check and other Quantitative data.
Understand and useappropriately a broad range of ad hoc research tools.
Identify opportunities forlocal business to drive growth
Adjust brand plans in thelight of new category understanding, competitor activity or market changes
2- Annual brand plan : annual structure review of coredata business performance, brand health and competitive context
Define must-winbattles / measurable objectives
Define Activity plans / Schedule
3- Establishes channel priorities and opportunities tobring the brand to life at the point of purchase
Interface with trade marketing
4- Managing launch / re-launch plans
Execute launch plans using funds efficiently to achievemeasurable objectives and grow the business
Ensure excellent execution oflaunch plan to drive distribution, trial, loyalty and awareness
Perfect execution oflaunch / re-launch
5- Communication and activations deployment
Manage communication plan (ATL, BTL, PR, 360 activation program, etc.)
Implement integrated above andbelow the line brand plans
Establish productive workingrelationships with local support agencies
6-Leads multifunctional teams to execute the nationalbrand plan in key channels and achieve the brand objectives
S&OP weekly meetings to review and followmarketing and trade activities, define the demand
Ensure alignment across portfolioactivity
Ensure marketing plans areimplemented down to individual channel level
Ensure maximum synergy isachieved between customer and brand objectives.
S&OP : inputs forinnovation and demand assessment.
7-Constantly evaluates performance of national supportactivities and in-store implementation against measurable objectives
Track market trends and competitors activities
Post evaluate Launches andpromotions
Monitors market shares,distribution and brand health attributes
Use learning to identifysolutions for future activities
Analyze competition activitiesto better counter them
8- Managing resources and making adjustments todeliver Annual plans and Profit targets
Delivers against annual TO& profit targets
Monitors and protect brandprofit margins
Controls brand expenditure vs.budget
Makes budget adjustments inresponse to market events and competitor movements
Job Requirements :
Bachelor or Master Degree
3-5 year experience minimum preferablyin an FMCG company
Fluent French & English(written & spoken)
Project Management Skills
Attention to details